Les Ateliers de l'Extraordinaire at Piaget
Where craftsmanship and art meet, the Piaget de l'Extraordinaire Workshops have opened their doors to help people discover the art of gold, from the material to the finished product. From their Gold Foundry, they work closely with this precious material to complement the unparalleled creations of their in-house artisans. By exploring the Workshops, Shiva Safai and the Verhoeven Twins are witnessing creation inspired by decades of passion.
Challenge
Where craft and art meet, the Piaget de l'Extraordinaire Workshops have opened their doors to showcase the art of gold, from the material to the finished product.
Friends of the Brand are invited to discover the beauty of the creations in the Ateliers de l'Extraordinaire, conceived and created as true pieces of art. The a2p agency has thus been commissioned to produce the videos of Piaget's know-how.
In a first video, we discover the process of gold casting in the Foundry where craftsmen work this extraordinary material. We then followed Shiva Safai and the Verhoven Twins on their visit to the Manufacture. Portrait, details on the creations with flashes and fast images appear with dynamic music.
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